Tag: Sicily

  • Kapuhala Sicily Amazes Guests With Tranquility, Sicilian Heritage, and Vegan Meals

    Drinks and a sunset view at Kapuhala Sicily, a resort near Noto. All pictures shared courtesy of Kapuhala Sicily.

    If you’re dreaming of Sicily and want some wellness with your getaway, then look no further than Kapuhala Sicily, located near Noto and Marzamemi in the southeast corner of the Italian island.

    Kapuhala Sicily was created as a sustainable, wellness-focused resort by chef Crystal Lee and her husband, Stefano Passarello, whose father is from the area. Crystal is originally from Hong Kong but trained in Milan to be a chef.

    “We’d been going to Sicily for 20 years and absolutely love it,” Crystal says. “When the resources and land became available, we decided to build something there.”

    Kapuhala Sicily debuted in June 2020, almost a year after the couple opened Kapuhala Koh Samui, an eco-friendly resort in Thailand. They divide their time between the two properties. Kapuhala means “holy tree” in Hawaiian.

    Relax among the vineyards at Kapuhala Sicily.

    “Ahhhhhh”–What to Expect When You Visit Kapuhala Sicily

    If you’re visiting Sicily for Kapuhala Sicily, you’ll make your way through the countryside of the Valle di Noto region–an area Crystal describes as famous for its natural beauty, olive groves, and traditional Sicilian heritage.

    Upon driving up to the resort, you’ll find 60 acres of vineyards, olive groves, and organic gardens–with much of the food served at the resort grown onsite or sourced from local farmers. The owners of Kapuhala Sicily also were able to revitalize 300 trees that would have otherwise been uncultivated.

    Kapuhala Sicily can accommodate up to 30 guests in total in small individual homes and in buildings once used for wine-making; most of the places to stay there can host up to four people at a time. Each unit has a private bathroom, and some units have kitchenettes.

    Kapuhala Sicily focuses on sustainability, wellness, heritage architecture, and plant-based cuisine. It also follows many of the “blue zone” principles for living longer and staying healthy. Sardinia, another island in Italy, happens to be one of the world’s blue zones, and one area of Sicily is considered an emerging blue zone.

    Chef Crystal Lee operates Kapuhala Sicily along with her partner, Stefano Passarello.

    Italy is already famous for its cuisine–it was just recognized by UNESCO this December–yet Kapuhala Resort takes plant-based cuisine to another level. How about spaghetti with Sicilian curry, tenerumi (a summer squash-like vegetable in Sicily) and tomato confit? Si, per favore! With some of the dishes, you may be fooled into thinking you’re eating the traditional meat version, only to realize the vegan option is just as tasty.

    Spaghetti with Sicilan curry served at Kapuhala Sicily resort, located in the southeastern corner of the island.

    In addition to the great food, there’s lots more to enjoy at Kapuhala Sicily, including:

    –Wine tastings

    –A pool

    –A botanic yoga studio

    –Sunset views

    –Nature walks

    –Doing absolutely nothing!

    –Day trips just a short drive away, like Noto (famous for its baroque architecture–see our article here), Marzamemi (a former fishing village that’s popular to visit), and nearby beaches

    Yet there’s nothing wrong with just enjoying your time at Kapuhala.

    “Kapuhala Sicily isn’t just a hotel but a lifestyle-oriented retreat. It’s a place designed for people who value sustainable living, plant-based food, mindful living, nature, and authentic local heritage,” Crystal says.

    It’s also considered a “heritage farmstay” because guests have the chance to connect with the land and rural Sicilian traditions.

    7 Tips to Plan Your Visit to Kapuhala Siciliy

    If you’re hopping on your favorite travel website right now to book your stay at Kapuhala Sicily, here are a few tips to keep in mind:

    Plan to rent a car while you’re in the area. There’s not much public transportation.

    Slow wayyyyyyy down. Keep your type A side tucked away in your suitcase while you’re vacationing, both in SIcily in general but also specifically at Kapuhala. “It’s about relaxation, wellness, a connection with nature, and simplicity,” Crystal explains.

    Stay open to vegan cuisine. You may be surprised by how much you like it!

    Bring comfortable shoes. It’s hard to get around the countryside in high heels, Crystal says.

    Plan your local trips to include beach visits, local historical towns and the countryside. Crystal calls this a “balanced Sicily experience.” Staying for a few days in the area gives you a better chance to get to know the resort’s part of Sicily without feeling rushed.

    Check online to make sure the resort will be open before you book. Like many other accomodations in the area, Kapuhala Sicily is generally open from April to the end of September, which is the main tourism season for Sicily.

    Staying elsewhere in Sicily but still want to check out Kapuhala? You can visit their restaurant, Vivi Vinu, for an apertivo or dinner.

    Buon viaggio!

  • Find the Sweet Scent of Italy With These Two New Perfumes

    Cortile Dolce and Ferragosto, two perfumes that will transport you to Italy.

    If you’re looking for a permanent vacation to Italy, we’ve got some sweet-smelling suggestions for you.

    Two new perfumes from Jordan Samuel Scent will transport you to Sicily and Capri in Italy without ever leaving your living room sofa.

    The unisex scents are sold by New York City’s Jordan Samuel Pacitti and his eponymous Jordan Samuel Skin. Pacitti, a former professional ballet dancer and esthetician, worked with famous Italian perfumer Luca Maffei to create the scents (more on their collaboration below).

    So, just what do the perfumes smell like? Once we describe them, we’ll have you booking your flight to southern Italy in no time–and spraying on the scents.

    “Our fragrances really are a transportive vacation in a bottle,” Pacitti says.

    Cortile Dolce and Ferragosto

    Cortile Dolce, which means Sweet Courtyard in English, brings together sweet, soft, and citrusy scents that define Sicily–a region that Pacitti has gotten to know through several visits all around the island.

    Cortile Dolce’s scent notes include:

    –Lime leaf (Sicily is famous for its citrus)

    –Jasmine, which fluorishes on the island

    –Cedarwood, a grounding scent you may experience along seaside cliffs

    –A touch of sweetness, which promotional info for Cortile Dolce describes as “a taste of la dolce vita” and “silk-spun notes of almond granita and brioche buns”

    –White amber, which “hints at the spirit of the Italian isle”



    Then, there’s Ferragosto, named for the Italian national holiday on August 15 that leads many Italians to their famous beaches. The fragrance is inspired by the island of Capri near Italy’s Amalfi Coast.

    With Jordan Samuel Scent’s lovely Ferragosto, here’s your scent combination:

    –Fig skin and sap, just like those from the gardens of Villa San Michele in Capri

    –Apricot, famous on the island, and “juicy, sun-drenched, and just shy of too sweet”

    –Cardamom, the famous spice that adds structure to the fragrance without stealing the show

    –Cut grass accord, described as “the hum of heat rising from the terraced hillsides near Chiesa di San Michele with summer, like an anchor clinging to the air”

    –Sandalwood, wrapping it all up in a soft-focus haze

    Jordan Samuel Pacitti and master perfumer Luca Maffei.

    The Scent Story and the Italian Connection

    You can probably feel Pacitti’s passion for Italy just from the descriptions above. Yet what led him on his Italy scent journey?

    Pacitti had aIways been fascinated by fragrances. In his early adulthood, he was a ballet dancer living and traveling around the world for his career. After several years of dancing and putting on and removing makeup for shows, his skin became more sensitive.

    After two serious injuries, he realized that it was likely time to bow out of his dancing career and pivot to something new. He had always loved the beauty industry and its associated products, which led him toward skin care. He earned his aesthetic license and starting practicing hands-on within the skincare world.

    Pacitti decided to start his own skincare line, which led to the creation of Jordan Samuel Skin. His cleansers, serums, eye gels, and more often have names that give a nod to his ballet background, such as The Performance Eye Gel and The Matinee Gel Moisturizer.

    Jordan in Capri, which serves as the inspiration for his Ferragosto fragrance.

    That inches us closer to the fragrance and Italy connection.

    “I used to make fragrances myself, but I always wanted to work with a perfumer,” Pacitti tells Italy Dreams. “I knew that in addition to the skincare line, we one day were going to have fragrance or fragrances.”

    Yet after several attempts, it wasn’t happening just yet.

    In 2022, after Pacitti and his partner returned to the U.S. from a trip to Italy, they brought with them several half-ounce fragrance samples that were, incidentally, mostly created by master perfumer Luca Maffei.

    Realizing that Maffei was the common demonitator for the favorite fragrances he had purchased, Pacitti reached out to him online to discuss a potential collaboration. He didn’t hear back.

    Meanwhile, with momentum still behind him, Pacitti worked with other Italian contacts to get his Italian-inspired fragrances off the ground. As an Italian-American himself, Pacitti has fallen hard for the country’s beauty and spirit, leading to many trips there.

    “I wanted the perfumer to add their essence and bring it to life with what I had said,” Pacitti says. He continued to work with his contacts to get the scent combinations just right, although he initially was not in contact with the perfumer.

    As the fragrances continued to evolve, Pacitti eventually realized who was working with his contacts to develop them–Luca Maffei.

    “It was truly a serendipitious-like moment,” Pacitti says. The two are now collaborators and friends.

    Cortile Dolce became available via the Jordan Samuel Skin website in December 2024, and Ferragosto became available in October of this year (2025). The fragrance is available for sale in the U.S.

    Jordan in Lipari, Sicily, Italy.

    A Love for Italy: Pacitti’s Picks

    As evident through this story, Jordan Samuel Skin’s Cortile Dolce and Ferragosto are both a testament to business expansion as well as love letters to Italy–a place he actually had not traveled to prior to 2012.

    “I’ve been all over Asia, to Turkey, Belgium, France, and Denmark, but it was so strange that for being Italian-American and wanting to go to Italy, I just thought, ‘We’ll get there one day.’”

    And that he did. Here’s how he describes the country now:

    “Something that’s always fascinated me with Italy is it’s such a small country, but then from top to bottom, you can experience so many different dialects and types of food cultures and other patterns…It’s just so wildly different and extreme and beautiful. That also is why outside of being personally obsessed with it, I feel like it’s the most beautiful muse because each area tells its own story through food, scent, and the people.

    With Pacitti’s extensive travels throughout the country, we asked him for a few of his favorite travel locations:

    Rome, which he calls his “absolute favorite place in the world.” He and his partner have vacationed there but also have worked there for several weeks at a time and know the city well.

    Sicily, where he had a great time in southeastern Sicily but then later visited Palermo on the west coast and realized that both areas of the island were amazing

    The Aeolian Islands off the coast of Sicily, which he visited with his partner and his parents. “We all want to go back,” he says. “It’s clean, beautiful, not busy, and affordable.” Plus, there was some terrific seafood.

    Torino/Turin, the northern city where his perfumes are manufactured

    Check out Jordan Samuel Skin’s product line here, and check out his fragrance shere.

    Follow Jordan Samuel Skin on Instagram (@jordansamuelskin) or TikTok (@jordansamuelskin).


  • Here’s What to See and Do in Noto, Sicily

    Beautiful Noto, Sicily, Italy, with its Baroque architecture. Picture from Wikimedia Commons.

    Whether you’re lured to Noto, Sicily, Italy, by its Baroque architecture or its famous appearance in season 2 of “White Lotus,” there’s plenty to see and do in this charming town, located in southeastern Sicily.

    In his Sicily travel guidebook, European travel guru Rick Steves says that Noto may well be “Sicily’s most pristine small city.”

    Let’s quickly fill you in on Noto’s history and then guide you to things to see and do.

    Like much of Sicily, Noto’s earlier influences came from a mish-mash of cultures, including the Muslims, Normans, and Romans. If you fast forward a few centuries–specifically to the year 1693–a major earthquake hit and destroyed the city, which at that time was called Netum.

    In the 1700s, the city was rebuilt at a new site a few kilometers away and constructed in Sicilian Baroque style. That paved the way for the beautiful, classic Baroque look that defines Noto today. In fact, the Baroque background led Noto to become recognized as a UNESCO World Heritage site.

    Now, the city is a growing destination for those visiting Sicily, whether they are spending more time in Catania (an hour away by car), Siracuse (Syracuse) or even coming from Palermo a couple of hours away. Noto can make for a beautiful day trip, or you might choose to stay there for a few days to explore and use the town as a “basecamp” to explore nearby cities like Siracusa, Ragusa, and Modica.

    Here’s the scoop on things to see and do in Noto bello.

    Picture shared by Stefania Lampedecchia. (@Slampe78).

    Cattedrale di Noto

    The most iconic sight in Noto is Cattedrale di Noto, often just called the Duomo or Chiesa Madre (Mother Church). The wide staircase outside of the Duomo is great for pictures. Find lots of frescoes and gold carvings on the inside.

    Don’t forget to enjoy lots of food when you’re in Noto or anywhere in Sicily. Picture shared by Stefania Lampedecchia. (@Slampe78).

    Eat

    Sicily is known for an amazing food culture, just like the rest of Italy. So, it’s probably no surprise that one major item on your Noto to-do list is sampling lots of restaurants and types of food.

    As you enjoy the places below, keep in mind that Sicily grows a ton of fresh produce as well as items like almonds. Your next plate may feature tomatoes from nearby Pachino or blood oranges or almonds fresh from Sicilia.

    Here are some specific Noto food recommendations and remember–gelato is calorie-free in Italy :-).

    Ristorante Manna Noto, featuring Mediterranean food in a modern bistro style. “The dining experience was spectacular, from the service to the dishes,” says Brianna Buffo, who visited Noto in May 2025. She said one person in her group had celiac disease, and the restaurant was very accommodating.

    Trattoria Fontana d’Ercole, where visitor Azmi Anees had fresh pasta alla norma that featured fried egglant and ricotta.

    Caffe Sicilia, a well-known pastry shop in the area that’s been featured in an episode of “Chef’s Table” on Netflix. Enjoy almond pastries, cannoli, and much more, yum…

    –If you’re staying local and want a unique experience, Buffo recommends Via Delle Palme, a husband-and-wife chef team that will prepare a meal where you are staying. Buffo says the meal she enjoyed included fresh and seasonally harvested ingredients perfectly paired with wine–and homemade limoncello for the finale. She also said that the chefs, Buccio Cappello and Giuliana Pucci, were “kind, lovely people.”

    The view from Chiesa di Montevergine. Picture shared by Chris Cavanaugh.

    Wander Around Noto

    Of course, if you’re on vacation in any town in Italy, you’ll do yourself a favor by wandering a bit and soaking up in the atmosphere. Although Noto has gained more tourists in recent years, it doesn’t have the hustle and bustle of a Florence, Rome, or Venice. Take advantage of that calmer feel to check out some of Noto’s top sights, including:

    –Porta Reale, or the Royal Gate

    –Palazzo Nicolaci

    –Street art. “I enjoyed wandering the city streets to look at the art on the stairs by artist Carlo Coniglio and others,” says Chris Cavanaugh, travel expert and founder of the online travel publication Spritzience.com. (Some of the pictures in this article were shared by Cavanaugh.)

    –Corso Vittorio Emanuele

    –Chiesa di Montevergine, where you can hike up a spiral staircase to the top of the bell tower for city views, Cavanaugh says.

    –Shopping! We found these two interesting articles (here and here) with several shopping recommendations in Noto.

    Street art on the stairs in Noto. Image shared by Chris Cavanaugh.

    Infiorata di Noto/Flower Festival

    If you’re in Noto in mid-May, you may be lucky enough to witness its annual flower festival with unique floral mosaics. Called the Infiorata, the festival takes place the third Sunday in May each year.

    “It was a beautiful sight and added another layer of fun and conversation as we strolled the city,” Buffo says.

    Noto Antica

    Check out Noto Antica, or ancient Noto, to see the ruins of the original town demolished by the 1693 earthquake. It’s about 20 minutes away from downtown Noto.

    Look at these cute boxes at Teatro Comunale Tina Di Lorenzo. Picture shared by Chris Cavanaugh.

    Teatro Comunale Tina Di Lorenzo

    Check out Teatro Comunale Tina Di Lorenzo for its marvelous boxes and a painted ceiling to admire, Cavanaugh of Spritzience recommends. The theater seats 308 and is used often for opera, concerts, ballet, and shows.

    Cantina Marilina

    Want to check out a local vineyard and winery? Cantina Marilina is a great, famiy-run option where you can enjoy lunch as well as vino.

    Kapuhala, a farm-based resort near downtown Noto.

    Kapuhala: A Unique Place to Stay

    You’ve got many choices of places to stay if you’re in Noto or southeast Sicily. One place we were told about while researching this article is Kapuhala, a family-run, eco-conscious resort in Noto that has a farm-to-table restaurant, a yoga studio, two vineyards, and olive trees. It’s considered agri-turismo, or a farm stay. It’s close to both Noto and Marzamemi.

    Noto views. Picture from Wikimedia Commons.

    Nearby Places to Visit from Noto

    OK, so you’re on the Noto train with us and ready to visit. Here are some other nearby destinations you may want to check out:

    Catania, which has lots to see and is home to a major airport (when you fly into Sicily, you’ll fly into Catania on its east coast or Palmero on its west coast)

    Marzamemi, a small village where you can grab a bite to eat, shop a little, and discover the area’s tuna processing heritage

    Vendicari Nature Reserve, for peaceful nature, bird watching, and a beach experience (bring your own towels, snacks and other supplies)

    Modica, a town also known for beautiful Baroque architecture and a chocolate museum (yum)

    Siracusa/Syracuse, popular for its history and scenery and includes the stunning island of Ortigia

    Ragusa, with more historical architecture and the Ragusa Archaeological Museum

    Buon viaggio!

  • 12 Facts About Italian Food in Italy That May Surprise You

    An amazing pesto pasta dish in Florence, Italy.

    Many people outside of Italy looooovvvveee Italian food, including here at Italy Dreams. Our favorite food was pizza growing up–OK, so maybe it was Pizza Hut pizza, which would make real Italians shudder (hey, we were in the D.C. suburbs, not New York or New Jersey!). And pasta and risotto dishes are a regular part of the meal rotation at Casa di Italy Dreams.

    In any case, traveling to Italy is eye-opening when it comes to Italian food, as you start to learn what cibo Italiano (Italian food) actually is versus Italian-American food.

    We gleaned many of these tips during a 2025 visit to Italy, while others were discovered online. And we’d be happy to continue the food conversation in the future.

    You’re welcome for the yummy food pictures throughout. 🙂

    Mercato Centrale (Central Market) in Florence, Italy.

    The Big Picture

    1. Italian food differs drastically by region.

    When we say “Italian food,” we’re making a huge generalization. That’s because Italian food can differ drastically by region. Italy has 20 different regions, each with its own distinct food, wine, cheese, bread and desserts. Heck, food can sometimes even differ by town. Pizza and pasta may be popular throughout the country, but there are even variations there. Risotto, for example, is an Arborio rice-based dish popular in northern Italy. Couscous is famous in the island region of Sicily (see tip 12).

    We’ve found the book “Rick Steves Italy for Food Lovers,” by Rick Steves and Fred Plotkin, to be particularly useful in understanding different regional foods. You’ll discover where cannoli originally are from (Sicily), where cinghiale (wild boar) is most common (Tuscany), and lots more.

    2. Eating local is a way of life.

    In the U.S., we like to tout that we’re eating local if we’re eating a dish with produce grown within our state or region. In Italy, eating local takes on a whole different meaning. The whole meal may come from the town where you’re eating the meal. The person preparing the meal may have even picked the produce or helped raise the chickens. It’s no wonder that Italian cuisine is known to be so yummy, with such fresh and in-season ingredients.

    A crossaint and an espresso is a typical Italian breakfast option.

    Eating Breakfast/Colazione

    3. Breakfast is light.

    Let’s face it, Italians as a whole stay slim for all the food that they eat. One secret may be that they keep their breakfast, or colazione, light. Un cornetto e un espresso–or a crossiant and an espresso–is a common Italian breakfast. Some may add yogurt or fruit as well.

    4. A latte will get you milk, not coffee.

    The word latte means milk in Italian. For Starbucks fans like us, latte means something different, right? It’s what you order when you want a coffee-and-milk combo. So, don’t walk into an Italian food establishment or bar and ask for a latte unless you want just milk. And you may want to study other phrases for ordering coffee, as saying the wrong phrase could lead you to an alcohol-infused drink (which, hey, you may still enjoy).

    Breakfast pastries at a shop in one of Milan’s train stations.

    5. Italians don’t nurse a coffee all day.

    Like many Americans, we at Italy Dreams find it comforting to nurse our coffee for awhile, like it’s a baby that needs affection. Italians–not so much. Those espressos are small and meant to be consumed rapidly. Keep in mind that they also pack a caffeine punch. So, what they lose in “coffee nursing” time, they still make up for with a caffeine jolt.

    We hear that Italians drink beer when they have pizza–but this combo of pizza and vino was still a delight.

    Pizza & Pasta

    6. Italians eat a lot of pasta.

    This fact may not be too surprising. After all, pasta is perhaps Italy’s best-known food. However, did you know that the average Italian eats 50 pounds of pasta (23 kilograms) a year? That compares to 20 pounds a year in the U.S. on average per person–which is still a heck of a lot of pasta.

    The cool thing is that Italians have so many different ways to prepare pasta–and so many different types. Just go to a supermarket or other market of choice while you’re there to see what we mean.

    7. Italians like their pasta al dente–and they eat it with a fork.

    Al dente means “to the tooth.” The end result is pasta that’s still a little firm when eaten. Overcooked pasta is not common. And don’t cut your pasta with a fork and knife! They will use a fork to eat their pasta, thankyouverymuch.

    One quick kind-of-related story: We once taught English to a group of Italians here in the U.S. and mentioned that we put olive oil in the water as we cooked pasta. The look of horror on their faces could have stopped a ghost. We learned that day that salt goes in the water to cook pasta, and the olive oil goes on the pasta afterwards.

    8. Don’t look for pepperoni pizza or Hawaiian pizza in Italy.

    Italians in Italy aren’t seeking out pineapple on their pizza. They also aren’t fans of pepperoni pizza like we are here in the U.S. However, you can get peperoni pizza (notice only one “p”), which will get you a pizza with bell peppers. You also can get pizza diavola, or Devil’s Pizza, which uses spicy salami that resembles pepperoni as we know it.

    9. You’re not at Olive Garden anymore, Toto, so there’s no dipping bread in oil and vinegar.

    You may get bread with your Italian meal, but Italians commonly use it to dip into the sauce and oil leftover from the pasta or other dish they’ve eaten. This practice is called fare la scarpetta, which means to make a little shoe. Cute.

    There’s not usually garlic bread either. Sorry.

    A pasta dish in Florence, Italy.

    10. You also won’t find spaghetti with meatballs.

    However, you can order meatballs as a separate dish called polpette.

    Gelato outside Santa Maria Novella in Florence. Yummm……

    Miscellaneous

    11. Gelato isn’t the same as ice cream.

    There’s a lot of gelato around Italy, and for good reason. It’s soooooo good. But it’s not the same as ice cream. Gelato is actually made with more milk than regular ice cream and doesn’t include eggs. It’s also denser. Make sure to look for gelato that has more natural colors versus bright colors (which could mean that the gelato was dyed).

    12. There’s a Couscous Fest in Italy that you might want to attend.

    When you think of couscous, you think of the Middle East, right? Yet couscous is actually a specialty in Sicily (among its many food specialties). There’s a Cous Cous Fest each year in Palermo, Sicily, each year attracting more than 200,000 visitors. It also brings in musical guests and has become a huge celebration.

    Hungry yet?

    Gelato as seen in a shop in Florence, Italy.

  • Here’s How Sicily Is Different From the Rest of Italy–in the Best Ways Possible

    Sea views in Sicily. Picture shared by Stefania Lampedecchia. (@Slampe78).

    Sicily, or Sicilia as it’s called in Italian, is the soccer ball-shaped southern island of Italy. Tourism to Sicily has increased in recent years, In fact, the island welcomed 5.5 million tourists in 2023, which was a 14.5% increase from 2022, according to this Reuters article. For comparison, the island’s total population is 4.8 million.

    Italy is already well known for attracting visitors for its history, architecture, food (oh, the food), scenic views, and people. Still, just what is it that draws more and more visitors to Sicily? And how does it compare to visiting other parts of Italy? Italy Dreams wanted to explore these questions a little further to help give you guidance for your next trip planning to Sicily. Andiamo!

    The town of Noto in Sicily. PIcture shared by Stefania Lampedecchia. (@Slampe78).
    1. Sicily blends together an amazing mix of cultures.

    Over time, Sicily was conquered by a massive mix of civilizations, including the Arabs, Greeks, Normans, Romans, the Spanish, and more.

    “The result is a fascinating Mediterranean mosaic, a cultural ‘cocktail’ that is worth the journey,” says Daniele Panzarin, CEO of the Venice-based destination marketing company (DMC) Target Travel, which specializes in tailored and luxury travel experiences around Italy.

    So, you’ll see this blend of cultures in Greek ruins in places like the Temple of Segesta, the Middle Eastern couscous dishes found around the island but especially in Trapani, and more. And Italian influences? Yes! There are many of those, too, of course. Yet you’ll often find people from Sicily identify first as Sicilian because of their unique history and heritage.

    Marzamemi, a coastal town in eastern Sicily.

    2. You’ve got all types of geography in a relatively small space.

    Whether you want mountains or lovely beaches, small towns or bigger cities, you can find it in Sicily. For good measure, there’s a volcano thrown in there as well–the famous Mount Etna. “Locals simply call it ‘a Muntagna,’ or ‘the Mountain,’” Panzarin says. “It’s the island’s symbol, its heartbeat and soul, ever-present in the lives of Sicilians.”

    You may be able to find this blend in other Italian regions, but it’s often surprising to people that so much geographical diversity is available in a relatively small space. If you were to drive straight through from east to west, it would take you about 3 ½ hours or north to south in 2 ½ hours, for context.

    “Compared to other regions, Sicily really offers everything: culture, great food, ancient history, beautiful natural landscapes, the sea, and volcanoes,” says Manuela Mocci, operator of Byways of Italy, a Rome-based DMC that creates customized Italy travel itineraries. Plus, friendly people, she adds.

    Arrive hungry! The food experience in Sicily is world-famous.

    3. The food experience is off the charts.

    Let’s be fair. The food experience anywhere in Italy will likely be off-the-charts delicious. This may not be that different from elsewhere in Italy, but the quantity and quality in Sicily can still be a shock.

    “You can eat delicious food all over Italy, but in Sicily the portions are huge, and the variety is just as impressive,” Mocci says. We won’t judge if you choose to eat a huge portion!

    There’s also a major connection to eating local. “Sicilian cuisine is a celebration of authenticity and deep ties to the land,” Panzarin says. “It’s always been a zero-kilometer cuisine, and often even less. Many trattorias and restaurants cook with produce from their own gardens or from local farmers.”

    Here are just some of the Sicilian foods you can try (we’ll explore these in more detail in a future article):

    • Arancine, or rice balls
    • Sfincione, a thick and spongy pizza often served as street food
    • Cannoli, the famous dessert item stuffed with fresh ricotta and topped with chocolate chips or pistachio (heaven help us, those must be so good)
    • Marsala dessert wine (Sicily has many wineries for various types of wine)
    • Pistachios, which are grown near Mount Etna
    • Blood oranges
    • Granita, a shaved ice dessert that’s sometimes also eaten for breakfast in the summer
    • Couscous alla Trapense (a couscous dish)
    • Pasta con le sarde, or pasta with sardines and fennel (as you may imagine, there are many fish and seafood dishes here)
    • Pasta alla norma, a pasta with tomato sauce and fried eggplant
    • All sorts of sweet treats with funny names, just too numerous to list here

    Hungry yet? We are!

    Street food is well-known in Sicily. “It’s an authentic, affordable, and delicious way to experience Sicilian flavors, much more common than in many Italian regions,” Mocci says.

    Faro di Punta Secca/Lighthouse of Punta Secca, Sicily. Shared by Stefania Lampedecchia.

    4. There are lots of smaller islands that you can explore.

    When you think of Sicily, you probably think of the main island. Yet did you know that there are several islands that you can visit? They include the Aeolian Islands (made of seven islands, each with its own unique character), Ustica, the Egadi Islands, the Pelagie Islands, and Pantelleria. These islands are accessible by boat or ferry with varying distances from Sicily. For instance, Ustica is 60 kilometers from Palermo (on Sicily’s west coast), while Pantelleria is a six-hour ferry ride from Trapani. If you want a more remote experience, consider checking out one of these islands.

    Modica, Sicily. Picture shared by Target Travel.

    Tips for Your Sicily Visit

    Now that you know more about Sicily and perhaps you’re searching online for flights there, we wanted to share a few tips for trip planning. Here are a few suggestions to ensure you’ll have a great trip to Sicily:

    • Consider joining a tour. Although Sicily is safe and you can explore it on your own, there’s something to be said about relying on expert guidance. “A thoughtfully planned itinerary or a local guide allows you to experience its soul through art, history, and cuisine,” Panzarin says. Doing a tour also can save you planning time, if you don’t have the time or patience to map out an itinerary for yourself and your travel companions.
    • Think about weather. Just like anywhere in the world, weather is a factor for your visit. Most agree that the best times to visit are mid-September, October, and the spring months. July and August can be tough because of how hot it gets. However, this doesn’t mean you should rule out a winter visit. “Traveling from November to March can still be a good option because prices are lower, there are fewer crowds, and the weather is still mild,” Mocci says. Just find out the schedule in advance of any must-see destinations, as sites often have fewer hours in off-season.
    • Consider renting a car outside of the cities. Highway driving in Sicily is usually easy, so it’s common for visitors to rent a car and explore more. However, travel experts often advise against renting a car when in bigger cities like Palermo and Catania as driving there can be chaotic. Driving also can be a challenge in some mountainous areas with hairpin turns. You can use trains or buses to some extent in Sicily, but options may be limited compared with other Italian regions. A private drive is another option, although it will cost more.
    • Learn a little bit of Italiano. This is always helpful when traveling in Italy for obvious reasons. Yet compared to big cities like Florence, Rome, or Venice, knowing a little Italian can be even more helpful. In some Sicilian small towns, English may be less common. “Locals will appreciate the effort, and small towns are amazing,” Mocci says. The Sicilian language is also widely spoken in Sicily; it has its own distinct grammar and pronunciation from Italian.
    • Consider using guidebooks in addition to online videos and articles for Sicily info. Rick Steves Sicily and the Lonely Planet Sicily guide are particularly useful.
    • Have fun! “People are generally more open, friendly, and curious towards visitors,” Mocci says. “This attitude is very present, most locals are welcoming, helpful, and generally interested in others.”

    In future articles, we’ll share more details about Sicily’s specific destinations and, of course, the food. Ci vediamo in Sicilia/see you in Sicily!

    Donnafugata Cellars in Marsala, Sicily. Picture shared by Target Travel.

  • Here Are 5 Places Where Italians Go on Vacation in Italy

    Beautiful Matera in the Basilicata region of south Italy. It’s one of the oldest continuously occupied cities of the world.

    Did you know that 70% of tourists to Italy go to just 1% of the country–namely, Florence, Rome, and Venice? Of course, these cities have a wealth of history, food, and culture (we even shared some foodie facts from our Florence visit in this post).

    Yet let’s face it, getting stuck in the heat and crowds is NOT fun.

    So, in the spirit of Italy Dreams’ mission, we share here five destinations in Italy that are popular among Italians themselves. That’s not to say you won’t find other U.S., British, or other foreign tourists in these beautiful places–but there will be far fewer compared to places like Florence, Rome and Venice.

    Andiamo! Let’s go!

    A nighttime view of the historic town of Matera, Italy.

    Matera

    If you like history, the town of Matera will take you in the way back machine–as in waaaaaayyyyy back. It’s the oldest city in Europe, and one of the oldest continuously inhabited areas of the world–we’re talking history that goes back to 7500 B.C. The 2004 movie “The Passion of the Christ” used Matera as a backdrop.

    This history and the city’s unique look naturally drives visitors to this Southern Italian town, located in the region of Basilicata. Matera is about 2 hours from Naples, depending on how you get there.

    Here are just some of the things that native Italian visitors do in Matera–and that you can do, too:

    Visit the Sassi di Matera, or stones of Matera, which are declared a UNESCO World Heritage Site. This is an ancient settlement area with alleyways, caves (providing great views of the town itself), gardens, and tunnels.

    Check out The Bread Museum (I Segreti del Pane di Matera). Discover what makes bread from Matera so special and how it ties into the area’s history. It will make you hungry–good thing you’re in Italy!

    Get a stunning view of Matera’s caves from the Pascoli Square Belvedere (Pascoli Square Belvedere). Named for the 19th-century Matera poet Giuseppe Pascoli, you’ll find a balcony that provides a lovely view of the Matero Cathedral, Civita Caves, and part of the stone districts of Matera.

    A beautiful beach in Sardinia, Italy.

    Sardinia

    We’re sure you’ve heard of Sicily, but have you heard of Sardinia? Think of this island region of Italy as Sicily’s wilder sister. It’s located in the Mediterranean Sea, south of the French island of Corsica and west of Italy’s mainland.

    Sardinia is the second largest island in the Mediterranean, second only to Sicily, and has a population of 1.7 million. That may sound like a lot, but it’s actually one of the most sparsely populated regions of Italy.

    Life’s just a little different in Sardinia, Italy.

    So, just what can you do in Sardinia? Here’s the scoop:

    Eat a lot of Pecorino cheese. Despite its many kilometers/miles of coastline, Sardinia is actually better known for sheep farming than it is for fishing. All of that sheep farming leads to a lot of Pecorino cheese, made from sheep. Other foods you might enjoy in Sardinia include malloreddus, a type of Sardinian gnocchi; pane carasau, a crispy bread; and seadas, a fried pastry with cheese and honey.

    Go to the beach. With about 1,200 miles (yes!) of coastline, Sardinia is a natural choice if you consider yourself a beachgoer. Spiaggia di Maria Pia (hailed as a family-friendly choice), Golfo di Orosei (with gorgeous coves), and Spiaggia della Pelosa are just a few possible choices.

    Take a wine tasting tour in Sardinia. After all, wine is just one factor in what makes Sardinia one of the Blue Zone areas of the world–areas with longer longevity and good health. In Sardinia, that’s due to a healthy diet, physical activity that’s a part of daily life, social connections, and of course, some vino.

    A stunning beach on Isola d’Elba/Elba Island.

    Isola d’Elba

    This beautiful-sounding name translates to Elba Island in English. It’s located off the coast of the Tuscany region, which is already well-known for wine, Florence, and Pisa. Visitors typically get there by taking a ferry from the town of Piombino (about an hour, depending on where you’re going on the island).

    Isola d’Elba is a great choice if you want a quiet destination with history, says Alessandro N. of Brescia, Italy, who was there earlier this year (he also provided the island photos with this article and the photos of Sardinia). He says the mix of history along with natural landscape made it a laidback destination.

    The town of Portoferraio on Isola d’Elba.

    Here are some other things you can do in Isola d’Elba:

    Follow Napoleon’s footsteps on the island. Napoleon was exiled to Isola d’Elba for 9 months in 1814, but he left a big mark on the island. Visit the Mercy and Napoleon Relics Museum and the Villa Dei Mulini, for instance–the latter of which was his primary residence while spending time there.

    Take a bike ride, buy yourself some bread and fresh fruit, and check out a few of the seaside towns. This lovely-sounding plan is recommended by the website Italy Segreta (Italy Secret), in its article “A Local’s Guide to Elba Island.” You may want to check out their site for a few more tips.

    San Vito Lo Capo in Sicily, Italy (picture used from Wikimedia Commons).

    San Vito Lo Capo

    Sicily has many idyllic beach areas, but one local favorite is San Vito Lo Capo. Located about 2 hours from Palermo, San Vito Lo Capo features stunning beaches and lots of nature. We read that it gets busy in the summer, so we’re not billing it as a complete escape from tourism (including in August, when many Italians take off for a few weeks). However, a little bit of crowding may be worth the visit.

    A chess match in San Vito Lo Capo, Sicily (picture taken from Wikimedia Commons).

    Here are just some of the things you can do in San Vito Lo Capo in Sicily:

    Take part in all types of water activities, like boating, snorkeling, or, of course, just lounging on the beach.

    Indulge in typical Sicilian dishes. One cool thing about Sicily is that it blends together different cultural influences from around the world. This is especially clear in its food, where you can enjoy dishes like couscous, tuna, and caldo freddo (a type of Sicilian ice cream) during your visit.

    Visit the San Vito Sanctuary, a monument and symbol of the town The site WeArePalermo provides more background about the sanctuary’s history–and a well-written, amusing guide to San Vito Lo Capo.

    Seaside views at San Benedetto del Tronto, Italy.

    San Benedetto del Tronto

    If you want a mix of seaside views, seaside cuisine, and an artsy feel, your next destination should be the underrated San Benedetto del Tronto, located in the Italian region of Marche on the country’s eastern coast.

    Find this and other sculptures and artwork in San Benedetto del Tronto, Italy.

    Here are a few things to do when you’re in SBT:

    Visit the Museum of Art on the Sea (Museo del Mare), an open-air museum on the pier with sculptures and paintings. Take pics, and talk with your travel partners about which artworks are your faves.

    Explore the boardwalk by foot or bike. It’s nearly 6 kilometers (nearly 3.7 miles), so you’ll have plenty to see and do.

    Enjoy a meal! San Benedetto del Tronto has some great seafood, according to Verena, a resident of Val Badia, Italy. She was in SBT recently and recommends the Brodetto alla sambenedettese, a type of fish stew that’s typical of the region. (Verena also provided the photos we’re sharing of San Benedetto del Tronto).

    For any of these places, do your homework in advance. These towns and regions may not be bombarded with tourists like the big cities, but they can still get busy, especially in the summer. Check online for best times to visit and any other tips.

    Buon viaggio!

  • Target Travel Wows the World With Italian Custom Tours

    Stunning Matera in the Italian region of Basilicata. Matera is a UNESCO World Heritage Site and famous for caves and ancient history. All pictures with this story are shared by Target Travel.

    How would you like to see the historical sights of Rome, Italy, at sunrise—where you can beat the crowds and capture some amazing pictures?

    Or, what about a food-focused tour of Italy where you literally follow a food from where it’s grown or produced to where it’s ultimately enjoyed on someone’s table?

    Or, take a local market tour and cooking class with an Italian chef?

    Those types of unique ideas and many more are what Target Travel offers.

    The team at Target Travel.

    Target Travel is a family-run, Venice-based DMC (Destination Management Company) that’s been tailoring tours and experiences since 1985, founded by CEO Daniele Panzarin.

    What sets Target Travel apart from many other DMCs is the feeling of being at home when working with them. You can truly sense the pride they take in helping people discover the most authentic and unique side of Italy.

    With a team of 26 professionals, the company proudly retains the spirit of a boutique destination management company—with deep experience and a warm, family-like atmosphere, where strong interpersonal relationships are always the foundation of everything they do.

    The Bridge of Sighs, Venice Italy.

    2025 is a special year because Target Travel is celebrating its 40th anniversary—a significant milestone that adds even more prestige to the company.

    Target Travel focuses on bespoke tours (tailored tours for couples or families, for instance) and custom small groups (12 to 15 people) looking for unique tourism experiences around Italy. The type of traveler interested in Target Travel tours is usually a U.S.-based premium or luxury traveler wanting to visit Italy. In all situations, the experience is tailor-made for the visitors.

    Taormina, Sicily, Italy.

    What Makes Target Travel Different

    If you’ve visited Italy already, then you’re acutely aware of the large crowds in the country’s popular tourist destinations, such as Florence, Rome, and Venice. These crowds are present even outside of the summer, when tourism reaches its peak in Europe.

    While you may still visit these larger cities on a tour with Target Travel, you’ll have the chance to see lesser known parts of these popular destinations. This could include a private viewing of paintings, a cooking class and a visit to a local market with a chef, or a tour to historic sights at sunrise before the crowds gather.

    Of course, Target Travel also can take you to smaller cities and towns for unique experiences and fewer crowds.

    Alberobello in the Puglia region of Italy. The town of Alberobello is famous for its white buildings.

    “There are so many wonderful regions in Italy and nowadays, everybody says, ‘I want to go off the beaten path. I want to eat and travel like a local,’” says Lisa Zennaro, sales manager at Target Travel. “It’s fancy and trendy right now. But this is something that Target Travel has been doing since the beginning, when the company was founded.”

    That long history also gives reassurance to travelers that Target Travel has the right expertise under its belt, both for its Italy knowledge but also for its administrative acumen. They’ll handle the small details so you as a traveler don’t need to worry about them.

    Valley of the Temples in Agrigento, Sicily, Italy.

    Where Will You Travel in Italy With Target Travel?

    Although Target Travel can tailor experiences and itineraries for free independent travelers (like couples and families) and small groups, it also has typical tours that it offers to popular destinations. Here’s a sampling of what Target offers from around Italy:

    • Italy’s Vibrant South tour covers Sicily and the region of Calabria in 13 days. You’ll fly into Palermo in Sicily and then make your way all around the country’s well-known island, including Marsala (famous for its wine), the Valley of the Temples, the luxe town of Taormina, and Calabrian coastal towns.
    • The Reign of Art and Gastronomy in Milan and Turin guides you in nine days to Milan’s famous Fashion District, the Turin Cathedral with the Chapel of the Holy Shroud, and the Truffle Fair, among other highlights.
    • The Experiential Women’s Journey traverses north Italy and Florence over 13 days. You’ll try wines in the Chianti region of Tuscany and take a bike tour from Siena to Montalcino, explore the highlights of Florence, learn all about cheese-making at the Museum of Parmigiano Reggiano (trying some delicious cheese), and see close up how Venetian masks are made in Venice!
    • Discovering Puglia takes a nine-day tour around south Italy’s beautiful Puglia region, starting in the Baroque city of Lecce (often called the Florence of the south), the fishing village of Gallipoli, Ostuni (famous for its white houses), Matera (one of the world’s oldest cities), and much more before flying out of Rome.
    • Umbria You Didn’t Expect offers a five-day tour around central Italy’s Umbria region, including the olive groves of Panicale, the medieval gates and buildings (and chocolate!) of Perugia, the 15th century paintings in Foligno, and a tour of one of Umbria’s finest farmhouses, specializing in cattle.
    Vieste, Puglia, in south Italy. All pictures provided by Target Travel.

    Of course, you can use these itineraries for inspiration and work with your travel agent to tailor your wonderful trips to Italy.

    Target Travel works with travel agencies and independent travel advisors. Those in the travel industry who want to work with the company can find them online at Target.Travel.

    Buon viaggio!

    The Colosseum in Rome, Italy.