Tag: Sicily

  • Here Are 5 Places Where Italians Go on Vacation in Italy

    Beautiful Matera in the Basilicata region of south Italy. It’s one of the oldest continuously occupied cities of the world.

    Did you know that 70% of tourists to Italy go to just 1% of the country–namely, Florence, Rome, and Venice? Of course, these cities have a wealth of history, food, and culture (we even shared some foodie facts from our Florence visit in this post).

    Yet let’s face it, getting stuck in the heat and crowds is NOT fun.

    So, in the spirit of Italy Dreams’ mission, we share here five destinations in Italy that are popular among Italians themselves. That’s not to say you won’t find other U.S., British, or other foreign tourists in these beautiful places–but there will be far fewer compared to places like Florence, Rome and Venice.

    Andiamo! Let’s go!

    A nighttime view of the historic town of Matera, Italy.

    Matera

    If you like history, the town of Matera will take you in the way back machine–as in waaaaaayyyyy back. It’s the oldest city in Europe, and one of the oldest continuously inhabited areas of the world–we’re talking history that goes back to 7500 B.C. The 2004 movie “The Passion of the Christ” used Matera as a backdrop.

    This history and the city’s unique look naturally drives visitors to this Southern Italian town, located in the region of Basilicata. Matera is about 2 hours from Naples, depending on how you get there.

    Here are just some of the things that native Italian visitors do in Matera–and that you can do, too:

    Visit the Sassi di Matera, or stones of Matera, which are declared a UNESCO World Heritage Site. This is an ancient settlement area with alleyways, caves (providing great views of the town itself), gardens, and tunnels.

    Check out The Bread Museum (I Segreti del Pane di Matera). Discover what makes bread from Matera so special and how it ties into the area’s history. It will make you hungry–good thing you’re in Italy!

    Get a stunning view of Matera’s caves from the Pascoli Square Belvedere (Pascoli Square Belvedere). Named for the 19th-century Matera poet Giuseppe Pascoli, you’ll find a balcony that provides a lovely view of the Matero Cathedral, Civita Caves, and part of the stone districts of Matera.

    A beautiful beach in Sardinia, Italy.

    Sardinia

    We’re sure you’ve heard of Sicily, but have you heard of Sardinia? Think of this island region of Italy as Sicily’s wilder sister. It’s located in the Mediterranean Sea, south of the French island of Corsica and west of Italy’s mainland.

    Sardinia is the second largest island in the Mediterranean, second only to Sicily, and has a population of 1.7 million. That may sound like a lot, but it’s actually one of the most sparsely populated regions of Italy.

    Life’s just a little different in Sardinia, Italy.

    So, just what can you do in Sardinia? Here’s the scoop:

    Eat a lot of Pecorino cheese. Despite its many kilometers/miles of coastline, Sardinia is actually better known for sheep farming than it is for fishing. All of that sheep farming leads to a lot of Pecorino cheese, made from sheep. Other foods you might enjoy in Sardinia include malloreddus, a type of Sardinian gnocchi; pane carasau, a crispy bread; and seadas, a fried pastry with cheese and honey.

    Go to the beach. With about 1,200 miles (yes!) of coastline, Sardinia is a natural choice if you consider yourself a beachgoer. Spiaggia di Maria Pia (hailed as a family-friendly choice), Golfo di Orosei (with gorgeous coves), and Spiaggia della Pelosa are just a few possible choices.

    Take a wine tasting tour in Sardinia. After all, wine is just one factor in what makes Sardinia one of the Blue Zone areas of the world–areas with longer longevity and good health. In Sardinia, that’s due to a healthy diet, physical activity that’s a part of daily life, social connections, and of course, some vino.

    A stunning beach on Isola d’Elba/Elba Island.

    Isola d’Elba

    This beautiful-sounding name translates to Elba Island in English. It’s located off the coast of the Tuscany region, which is already well-known for wine, Florence, and Pisa. Visitors typically get there by taking a ferry from the town of Piombino (about an hour, depending on where you’re going on the island).

    Isola d’Elba is a great choice if you want a quiet destination with history, says Alessandro N. of Brescia, Italy, who was there earlier this year (he also provided the island photos with this article and the photos of Sardinia). He says the mix of history along with natural landscape made it a laidback destination.

    The town of Portoferraio on Isola d’Elba.

    Here are some other things you can do in Isola d’Elba:

    Follow Napoleon’s footsteps on the island. Napoleon was exiled to Isola d’Elba for 9 months in 1814, but he left a big mark on the island. Visit the Mercy and Napoleon Relics Museum and the Villa Dei Mulini, for instance–the latter of which was his primary residence while spending time there.

    Take a bike ride, buy yourself some bread and fresh fruit, and check out a few of the seaside towns. This lovely-sounding plan is recommended by the website Italy Segreta (Italy Secret), in its article “A Local’s Guide to Elba Island.” You may want to check out their site for a few more tips.

    San Vito Lo Capo in Sicily, Italy (picture used from Wikimedia Commons).

    San Vito Lo Capo

    Sicily has many idyllic beach areas, but one local favorite is San Vito Lo Capo. Located about 2 hours from Palermo, San Vito Lo Capo features stunning beaches and lots of nature. We read that it gets busy in the summer, so we’re not billing it as a complete escape from tourism (including in August, when many Italians take off for a few weeks). However, a little bit of crowding may be worth the visit.

    A chess match in San Vito Lo Capo, Sicily (picture taken from Wikimedia Commons).

    Here are just some of the things you can do in San Vito Lo Capo in Sicily:

    Take part in all types of water activities, like boating, snorkeling, or, of course, just lounging on the beach.

    Indulge in typical Sicilian dishes. One cool thing about Sicily is that it blends together different cultural influences from around the world. This is especially clear in its food, where you can enjoy dishes like couscous, tuna, and caldo freddo (a type of Sicilian ice cream) during your visit.

    Visit the San Vito Sanctuary, a monument and symbol of the town The site WeArePalermo provides more background about the sanctuary’s history–and a well-written, amusing guide to San Vito Lo Capo.

    Seaside views at San Benedetto del Tronto, Italy.

    San Benedetto del Tronto

    If you want a mix of seaside views, seaside cuisine, and an artsy feel, your next destination should be the underrated San Benedetto del Tronto, located in the Italian region of Marche on the country’s eastern coast.

    Find this and other sculptures and artwork in San Benedetto del Tronto, Italy.

    Here are a few things to do when you’re in SBT:

    Visit the Museum of Art on the Sea (Museo del Mare), an open-air museum on the pier with sculptures and paintings. Take pics, and talk with your travel partners about which artworks are your faves.

    Explore the boardwalk by foot or bike. It’s nearly 6 kilometers (nearly 3.7 miles), so you’ll have plenty to see and do.

    Enjoy a meal! San Benedetto del Tronto has some great seafood, according to Verena, a resident of Val Badia, Italy. She was in SBT recently and recommends the Brodetto alla sambenedettese, a type of fish stew that’s typical of the region. (Verena also provided the photos we’re sharing of San Benedetto del Tronto).

    For any of these places, do your homework in advance. These towns and regions may not be bombarded with tourists like the big cities, but they can still get busy, especially in the summer. Check online for best times to visit and any other tips.

    Buon viaggio!

  • Target Travel Wows the World With Italian Custom Tours

    Stunning Matera in the Italian region of Basilicata. Matera is a UNESCO World Heritage Site and famous for caves and ancient history. All pictures with this story are shared by Target Travel.

    How would you like to see the historical sights of Rome, Italy, at sunrise—where you can beat the crowds and capture some amazing pictures?

    Or, what about a food-focused tour of Italy where you literally follow a food from where it’s grown or produced to where it’s ultimately enjoyed on someone’s table?

    Or, take a local market tour and cooking class with an Italian chef?

    Those types of unique ideas and many more are what Target Travel offers.

    The team at Target Travel.

    Target Travel is a family-run, Venice-based DMC (Destination Management Company) that’s been tailoring tours and experiences since 1985, founded by CEO Daniele Panzarin.

    What sets Target Travel apart from many other DMCs is the feeling of being at home when working with them. You can truly sense the pride they take in helping people discover the most authentic and unique side of Italy.

    With a team of 26 professionals, the company proudly retains the spirit of a boutique destination management company—with deep experience and a warm, family-like atmosphere, where strong interpersonal relationships are always the foundation of everything they do.

    The Bridge of Sighs, Venice Italy.

    2025 is a special year because Target Travel is celebrating its 40th anniversary—a significant milestone that adds even more prestige to the company.

    Target Travel focuses on bespoke tours (tailored tours for couples or families, for instance) and custom small groups (12 to 15 people) looking for unique tourism experiences around Italy. The type of traveler interested in Target Travel tours is usually a U.S.-based premium or luxury traveler wanting to visit Italy. In all situations, the experience is tailor-made for the visitors.

    Taormina, Sicily, Italy.

    What Makes Target Travel Different

    If you’ve visited Italy already, then you’re acutely aware of the large crowds in the country’s popular tourist destinations, such as Florence, Rome, and Venice. These crowds are present even outside of the summer, when tourism reaches its peak in Europe.

    While you may still visit these larger cities on a tour with Target Travel, you’ll have the chance to see lesser known parts of these popular destinations. This could include a private viewing of paintings, a cooking class and a visit to a local market with a chef, or a tour to historic sights at sunrise before the crowds gather.

    Of course, Target Travel also can take you to smaller cities and towns for unique experiences and fewer crowds.

    Alberobello in the Puglia region of Italy. The town of Alberobello is famous for its white buildings.

    “There are so many wonderful regions in Italy and nowadays, everybody says, ‘I want to go off the beaten path. I want to eat and travel like a local,’” says Lisa Zennaro, sales manager at Target Travel. “It’s fancy and trendy right now. But this is something that Target Travel has been doing since the beginning, when the company was founded.”

    That long history also gives reassurance to travelers that Target Travel has the right expertise under its belt, both for its Italy knowledge but also for its administrative acumen. They’ll handle the small details so you as a traveler don’t need to worry about them.

    Valley of the Temples in Agrigento, Sicily, Italy.

    Where Will You Travel in Italy With Target Travel?

    Although Target Travel can tailor experiences and itineraries for free independent travelers (like couples and families) and small groups, it also has typical tours that it offers to popular destinations. Here’s a sampling of what Target offers from around Italy:

    • Italy’s Vibrant South tour covers Sicily and the region of Calabria in 13 days. You’ll fly into Palermo in Sicily and then make your way all around the country’s well-known island, including Marsala (famous for its wine), the Valley of the Temples, the luxe town of Taormina, and Calabrian coastal towns.
    • The Reign of Art and Gastronomy in Milan and Turin guides you in nine days to Milan’s famous Fashion District, the Turin Cathedral with the Chapel of the Holy Shroud, and the Truffle Fair, among other highlights.
    • The Experiential Women’s Journey traverses north Italy and Florence over 13 days. You’ll try wines in the Chianti region of Tuscany and take a bike tour from Siena to Montalcino, explore the highlights of Florence, learn all about cheese-making at the Museum of Parmigiano Reggiano (trying some delicious cheese), and see close up how Venetian masks are made in Venice!
    • Discovering Puglia takes a nine-day tour around south Italy’s beautiful Puglia region, starting in the Baroque city of Lecce (often called the Florence of the south), the fishing village of Gallipoli, Ostuni (famous for its white houses), Matera (one of the world’s oldest cities), and much more before flying out of Rome.
    • Umbria You Didn’t Expect offers a five-day tour around central Italy’s Umbria region, including the olive groves of Panicale, the medieval gates and buildings (and chocolate!) of Perugia, the 15th century paintings in Foligno, and a tour of one of Umbria’s finest farmhouses, specializing in cattle.
    Vieste, Puglia, in south Italy. All pictures provided by Target Travel.

    Of course, you can use these itineraries for inspiration and work with your travel agent to tailor your wonderful trips to Italy.

    Target Travel works with travel agencies and independent travel advisors. Those in the travel industry who want to work with the company can find them online at Target.Travel.

    Buon viaggio!

    The Colosseum in Rome, Italy.