Target Travel Wows the World With Italian Custom Tours

How would you like to see the historical sights of Rome, Italy, at sunrise—where you can beat the crowds and capture some amazing pictures?

Or, what about a food-focused tour of Italy where you literally follow a food from where it’s grown or produced to where it’s ultimately enjoyed on someone’s table?

Or, take a local market tour and cooking class with an Italian chef?

Those types of unique ideas and many more are what Target Travel offers.

Target Travel is a family-run, Venice-based DMC (Destination Management Company) that’s been tailoring tours and experiences since 1985, founded by CEO Daniele Panzarin.

What sets Target Travel apart from many other DMCs is the feeling of being at home when working with them. You can truly sense the pride they take in helping people discover the most authentic and unique side of Italy.

With a team of 26 professionals, the company proudly retains the spirit of a boutique destination management company—with deep experience and a warm, family-like atmosphere, where strong interpersonal relationships are always the foundation of everything they do.

2025 is a special year because Target Travel is celebrating its 40th anniversary—a significant milestone that adds even more prestige to the company.

Target Travel focuses on bespoke tours (tailored tours for couples or families, for instance) and custom small groups (12 to 15 people) looking for unique tourism experiences around Italy. The type of traveler interested in Target Travel tours is usually a U.S.-based premium or luxury traveler wanting to visit Italy. In all situations, the experience is tailor-made for the visitors.

What Makes Target Travel Different

If you’ve visited Italy already, then you’re acutely aware of the large crowds in the country’s popular tourist destinations, such as Florence, Rome, and Venice. These crowds are present even outside of the summer, when tourism reaches its peak in Europe.

While you may still visit these larger cities on a tour with Target Travel, you’ll have the chance to see lesser known parts of these popular destinations. This could include a private viewing of paintings, a cooking class and a visit to a local market with a chef, or a tour to historic sights at sunrise before the crowds gather.

Of course, Target Travel also can take you to smaller cities and towns for unique experiences and fewer crowds.

“There are so many wonderful regions in Italy and nowadays, everybody says, ‘I want to go off the beaten path. I want to eat and travel like a local,’” says Lisa Zennaro, sales manager at Target Travel. “It’s fancy and trendy right now. But this is something that Target Travel has been doing since the beginning, when the company was founded.”

That long history also gives reassurance to travelers that Target Travel has the right expertise under its belt, both for its Italy knowledge but also for its administrative acumen. They’ll handle the small details so you as a traveler don’t need to worry about them.

Where Will You Travel in Italy With Target Travel?

Although Target Travel can tailor experiences and itineraries for free independent travelers (like couples and families) and small groups, it also has typical tours that it offers to popular destinations. Here’s a sampling of what Target offers from around Italy:

• Italy’s Vibrant South tour covers Sicily and the region of Calabria in 13 days. You’ll fly into Palermo in Sicily and then make your way all around the country’s well-known island, including Marsala (famous for its wine), the Valley of the Temples, the luxe town of Taormina, and Calabrian coastal towns.
• The Reign of Art and Gastronomy in Milan and Turin guides you in nine days to Milan’s famous Fashion District, the Turin Cathedral with the Chapel of the Holy Shroud, and the Truffle Fair, among other highlights.
• The Experiential Women’s Journey traverses north Italy and Florence over 13 days. You’ll try wines in the Chianti region of Tuscany and take a bike tour from Siena to Montalcino, explore the highlights of Florence, learn all about cheese-making at the Museum of Parmigiano Reggiano (trying some delicious cheese), and see close up how Venetian masks are made in Venice!
• Discovering Puglia takes a nine-day tour around south Italy’s beautiful Puglia region, starting in the Baroque city of Lecce (often called the Florence of the south), the fishing village of Gallipoli, Ostuni (famous for its white houses), Matera (one of the world’s oldest cities), and much more before flying out of Rome.
• Umbria You Didn’t Expect offers a five-day tour around central Italy’s Umbria region, including the olive groves of Panicale, the medieval gates and buildings (and chocolate!) of Perugia, the 15^th century paintings in Foligno, and a tour of one of Umbria’s finest farmhouses, specializing in cattle.

Of course, you can use these itineraries for inspiration and work with your travel agent to tailor your wonderful trips to Italy.

Target Travel works with travel agencies and independent travel advisors. Those in the travel industry who want to work with the company can find them online at Target.Travel.

Buon viaggio!